I was recently interviewed by Nick Shin for an Ask the Expert feature for Marketwire's blog regarding SNCR's recent Middleberg/SNCR Survey of Media in the Wired World, which I conducted with fellow SNCR Fellow Don Middleberg. Nick asked several incisive questions, including:
Based on the 2009 Middleberg/SNCR Survey for Media in the Wired World, what trend do you predict will rise, fall or change in 2010?
I think we’ll continue to see Twitter grow in importance both as a listening channel as well as a distribution channel for journalists and media. In terms of distribution, it’s almost like a news ticker — a great new way to share headlines and link to more detailed stories. I think we’ll also continue to see an increase in the use of online video, especially citizen-generated video. As news continues to become more collaborative, I think we’ll see more traditional media organizations incorporating online community elements into their online properties.
Nick also asked me for suggestions for PR professionals who want to use social media as part of their media relations work, tips for journalists who are new to social media, the "are bloggers journalists?" issue, and other questions about the study.The full interview is available here.