I was recently invited to take part in a consortium comprised of business leaders, academics and representatives from various communications associations focused on exploring the idea of creating a common lexicon for the use and measurement of social media. As one of our first activities, we’ve formed an open, online working group on Facebook called SMUG – Social Media Understanding Group. You can check it out and join here
In the coming weeks, the consortium will be issuing a survey to explore how business people are measuring their social media initiatives. So, let’s get the conversation started here:
Are you measuring your social media programs?
If so, what do you find to be the greatest challenges in doing so?
If not, why not?