My Photo

Recent Comments

Cool Blogs

February 2008

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29  

Recently Updated Weblogs

Powered by TypePad

Tip Jar

Change is good

Tip Jar

« March 2006 | Main | June 2006 »

Upcoming Dow Jones Teleseminar: How Startups & VCs Can Benefit from Using Social Media

I've been invited to be part of a Dow Jones teleseminar/webinar, "Virtual Marketing: How Startups & VCs Can Benefit from Using Social Media," on Friday, April 28 at 3:00pm PT.

This should be a lot of fun and I'm honored to join such an interesting, diverse and distinguished group. My fellow panelists include: John Furrier of PodTech.net, Shel Israel, co-author of Naked Conversations, Jennifer Jones, president of Jennifer Jones Consulting and a marketing podcaster with Podtech.net, Sharon Wienbar, a managing director with BA Venture Partners and Dave Barry, managing editor of Dow Jones Venture Capital Analyst.

We'll be chatting about:

  • How to use social media to boost your marketing efforts
  • Why you shouldn't ditch your PR firm yet
  • Ways to incorporate social media in an overall marketing campaign
  • What new media are and their current and future applications
  • How social media is distributed and absorbed
  • Ways to measure the effectiveness of social media
  • Whether it makes sense to develop a blog or podcasting network
  • A guideline for what should and should not be broadcast using new media

If you're interested in registering, you can call call 1-800-775-7654 or click here.

Report from the SB Forum on Digital Transitions

I'm attending the 1st Annual SB Forum on Digital Transitions at UC Santa Barbara, a very interesting small conference exploring the impact of new media and the evolution of online community development from an interdisciplinary perspective. Fascinating!  Thanks to SNCR Senior Fellow JD Lasica for the invitation to this event.

Howard Rheingold opened the event last evening with an excellent and thought-provoking keynote (which I'll write about separately later after I've had a chance to review my notes and process it a bit more).

This morning we were welcomed by UCSB's chancellor and then Congresswoman  Lois Capps, of California’s 23 District Capps acknowledged that "the power of the blogosphere on the right and the left and online fundraising have revolutionized politics." She stated "there is a gap that needs to be addressed between information technology and society," and she especially emphasized the need for this in the area of healthcare (Capps has a background in nursing). But, she warned, "there is tremendous resistance in Washington, DC. We need translation of what you do into terms that are understandable for us. Please don't forget that we want to learn from you."

David Toole, president and CEO of Outhink Media and a UCSB graduate said, "in this room there are people that have so many different perspectives. It's important that we capture that and take it to the public. Technology is moving so much faster than the public can understand its ramifications." 

He recalled Howard Rheingold's comment during his keynote about the individual's ability to put their voice into the media. "The filters are going away. What impact does that have? There's so much content online today. How is that being interpreted? How is it being viewed?"

He also stated in a piece of personal media he showed, "Im trying to maintain a balance betwen community and commerce."

The first panel was entitled:  "Sustaining Engagement Online: Is Community in Tension with Collaboration?"

Panelists included: Mena Trott of SixApart, Clay Shirky of NYU, Myles Weissleder of Meetup.com, and Zack Exley of OMP (formerly of MoveOn.org), 

Moderators: Dr. Bruce Bimber, director, Center for Information Technology and Society, University of California Santa Barbara and Jennifer Earl, assistant professor of Sociology at UCSB

Earl introduced the topic: "We're interested in transitions in communities. Community has traditonally been defined as a geographical group of people with common interests. What does community mean today and how does it work and what does it do? People talk a lot about changing business models - there are changing organzaitional models as well. Now unboundedness, not boundaries enable community and collaboration."

Panelists introduced themselves with some opening comments:

Myles Weissleder: "People tend to throw meetup.com into the social networking bucket, but we consider ourselves outside of that bucket because it removes the element of the online world. We use the Internet to get poeople off the Internet, stimulating real offline community."

Clay Shirky: "The thing that has come to interest me are places where there are elements of community" but it's not the whole thing. (Examples: Oprah, Meetup, Wikipedia) "The thing that makes these examples work is that there is a community of passionate people at the hub of the network. There are a bunch of models where a small dedicated community can leverage a larger group of participants. We don't have as many examples of this convergence in the offline world."

Mena Trott - talked about LiveJournal, and later commented, "Ultimately it is about the sense of belonging and the spread of creativity. What's the utopian reason for doing this? I think it's just the ability of making people feel like they are closer and the same as other people and allowing them to compare ideas. It's just so human."

Zack Exley told us that started out as a union organizer and  later got into "this Internet organizing thing, (referring to MoveOn) which had exactly the same problems."

"I'm really interested in the intentionality of this all and think it's inportant that we figure this out for the purposes of making things happen. I'm really not content to just sit back and watch it unfold. I want good people who want to eliminate poverty and environmental destruction. I want us to figure out how to mobilize people really fast and really well. How do we use technology to make this happen?"

"There is a risk, so how do you get over that risk? The MoveOn solution was to put the number of people that were going to attend the event. That got more people to come to the events. If we hadn't used that tiny piece of technology, those events could have been a miserable failure."

Clay Shirky commented: "The more coherent and concise your goals are, the less that community is a good idea or will accomplish the defined goal you set out." That's why corporations have backed away from trying to form communities of consumers, he suggested.

Zack Exley added, "I agree, and we saw that in the Kerry campaign. But I think there's a possibility for a totally new type of community/organization to come into focus. We see some of the roots of this from the Dean campaign and MoveOn. Isn't is possible with technology that we might start accruing a lot of benefits of community while at the same time we define some specific goals."

He later added, "Right now we're all focused on the immigration protests, but as far as I can tell they're not being organized online. If they wanted to, they could use a MoveOn style campaign and have a great deal of influence."

Jennifer Earl asked about the evolution of leadership in online communities, and suggested that leadership can now look more like organizing than the traditional top-down role of the leader.

Other questions raised focused on whether we have a utopian view of online communities and how and why they should and are emerging and the idea of online communities being used for both "good" and "evil" and what kind of rules should we impose on the formation of online communities?

Next up: There was a choice of two breakout sessions:

Wireless Technology as a Catalyst: Possibilities for Next-Generation Interaction

and

Self-Regulation in Online Communities: Exception or Rule?

I chose the session focusing on wireless technologies. The moderator was Kevin Almeroth, Department of Computer Science, UCSB. Panelists included:

Supratik Bhattacharyya, Principal Member, Sprint Advanced Technologies Laboratory
David Lockton, President, Lockton Ventures
Mimi Ito, Research Scientist, Annenberg Center for Communication, USC
Howard Rheingold

Supratik Bhattacharyya discussed some of the important trends surrounding cell phones and wireless, including

1.the evolution of the cell phone as a multipurpose device
2. More types of services and more means of ubiquitous access
3. and increasing access in rural areas.

He said "think of it as a microprocessor in your pocket that has multiple applications" and suggested that in many ways it can almost replace the PC. But, he noted the critical challenge of the "walled garden of service providers."

Dave Lockton also noted several trends:

- the relationship between content and conduit -  only 4-5 large companies that own the content (previously cable operators) and 4-5 that own the conduit and decide what applications we have access to. Both sides have power and a say in how this will shake out.

- the user interface - "I predict that we're on our way to the 'information appliance.' In a short period of time, the interface will configure to what you "tell it" you want with voice recognition and will be customized to your interest and will incorproate a digital TCP, a wifi capability and a broadcast path for VOD and aduio on demand and will switch back and forth to provide you with all the content and services. But this will not be feasible until the phone's form factor is changed to accomodate those services."

Mimi Ito focused on the everyday behavior of users from an anthropological perspective. She studies users in Japan and noted:

- Japanese users turn the phone to manner mode when they leave the house

- Use text message more than voice mode

- Japan is the country with the longest and most established use of text messaging they subscribe to mobile internet so they can have cross-platform access to text messaging (not for web surfing)

- Primary driver of mobile internet is private communication with 2-5 and usually no more than 10 contacts - a personal, private communications portal

She predicted that there will be a convergence between the PC Internet and the mobile Internet and posed a couple of questions:

What will it take to shift the commerical mode of communication to more communal forms?

What will it take for the handheld device to become a media content and sharing platform?

All of these behaviors, even if they just look like simple, trivial modifications of existing technologies have the ability to change and leverage online communities in important ways, pointed out Ito.

Howard Rheingold talked about Larry Brilliant who has founded INSTEDD, and is interested in using the global mobile phone base and SMS technology to start an international network to inform and address world problems like hunger, poverty, disease.

"We saw after the tsunami and Katrina this emergence of response using new technologies. There are challenges to making something like this happen, but it is going to happen."

Rheingold then issued a call for action to move this project forward. "Let's do something with this in terms of collective action. There's huge opportunities for public health education using the mobile phone as a platform. Moore's Law is going to make these 2 billion devices more powerful."

"But I'm not so optimistic that a lot of these predictions are going to come true," concluded Rheingold, reinforcing the challenges posed by the control held by the carriers and the constraints they impose.

One question addressed the threat of VoIP to cell carriers. Supratik Bhattacharyya answered that providers are aware of this as a threat, and are "not anti-IP, but are trying to figure out how to address it." (or as some in the audience said "cash in on it").

And, Doc Searls noted: "All of this stuff was invented by geeks. A problem with cell phones is that they are "closed things" and we have to put up with what the manufacturers give us. What I'd like to see is an unbundling on the manufacturing side, but the inventors right now aren't in a position to offer anything into the marketplace."

LUNCHEON KEYNOTE

The luncheon keynote speaker was Dr. Noshir Contractor, professor of Communication and Psychology at the University of Illinois - Urbana-Champagne. His presentation featured a demo of digital harvesting and CI-KNOW analysis which used the SB Forum speakers' biographical information, published articles and URLs as the data which was analyzed using a variety of tools and technologies in order to create a multidimensional network analysis and visual charts showing connections between people and keywords. As he said, "this is a new way of looking at knowledge network and navigating through social networks."   So cool!!

The two afternoon panels offered were: Coordinating People Online  and Techno Roaming - Spotlighting Innovations from Around the World

The panel focusing on Organizing People Online was led by Jennifer Earl of UCSB. Panelists included:

Kevin Matthews - PetitionOnline
Sheeraz Haji, CEO, GetActive
Josh Silver - FreePress.net
Cynthia Stohl - Professor of Communication, UC Santa Barbara

Jennifer Earl introduced each of the panelists and encouraged them to "say something provocative." Here's what they had to say:

Kevin Matthews - "One of the characteristics of the human condition today is that we act on the world and each other as an enormous mass organism and we don't have the consciousness to effectively direct the mass impact. So somehow we need to develop a mass consciousness that can help to steer that mass impact.  These online tools are the best tools we have available to develop that mass conscousness."

One thing that has been interesting to note is how PetitionOnline has become an outlet for shared emotions, like Ilian Gonzalez, the 911 tragedy and Dale Earnhart's death for NASCAR fans results in mass participation, noted Matthews. "It's clear from the level of participation and the passion that it really fills a need. Part of the social structure of PetitionOnline is that people use it as a method of last resort. You petition when the door has been slammed in your face, and the people that use it are passionate."

Sheeraz Haji - "Most big groups suck at organizing people online." Most are not doing a good job of using their core people to advocate or fundraise for them. They are also not good at integrating the online with the offline experience. What's next? Email is dying. The solution: using RSS without people having to figure out that it's RSS.

Josh Silver - Freepress has emerged as the leading national media reform organization. The Internet is changing really quickly, and Josh identified some critical threats to the future of the Internet, including the proposed bill to eliminate net neutrality.

Josh introduced us to one of FreePress' initiatives, the Media Reform Action Squad, but said, "I don't know if this is going to work." He cautioned, "You can't just start an online tool and then let it roll. It takes as much legwork as it did in the 60s. You have to have professional organizers working it."

The issues that people find really important - like the woman's right to choose, war, etc. that are visceral are the easiest things to organize around. But in general, we see things going the other way becuse of three structural problems: campaign finance, politicians are bought and sold, and the corporate-run media. These structural issues need to be fixed.

Cynthia Stohl - discussed collective action theory and traditional types of engagement within organizations. "What we know is the traditional key elements are no longer viable. There's no longer the need for very tight boundaries and there's much more fluidity in organizations, so the theory isn't really relevant anymore." The study she is leading involved the creation of a "collective engagement space, consisting of several types of organizations, including "entrepreneurial," "personal," "impersonal" and institutional. What was surprising was when we talked to people in organizations about their online presence, the organizations leaders' goals was to become more entrepreneurial and personal. But the members' perceptions of the organizations were quite different. And, there was often a disjuncture between the members' perceptions of these organizations online and what organizations thought they were accomplishing online.

Love & Loneliness – An Examination of Brokeback Mountain, the Book & the Film

Brokeback Mountain is about the simultaneity of love and loneliness, and is a story filled with contradictions and juxtapositions. It begins at the end, with a memory, a dream. The main character, Ennis del Mar, awakes and recalls his murdered lover, Jack Twist. The remainder of the story then revolves around the memory of Ennis and Jack’s deep and troubled homosexual love affair, which began during a summer when the two men worked as ranch hands on Brokeback Mountain in Wyoming.

Author Annie Proulx’s renowned and heartbreaking short story Brokeback Mountain was first published in The New Yorker magazine in 1997. It was awarded the O. Henry Prize in 1998, and later adapted into a highly publicized, award-winning film by screenwriters Larry McMurtry and Diana Ossana and director Ang Lee, released in 2005.

Much has been said about this moving film, or as it has come to be commonly called, “the gay cowboy movie.”  However, Jack and Ennis were not working as cowboys when they met and fell in love, but rather as shepherds, who have often been portrayed as living on the margin of society. The story is about two these young Wyoming ranch hands who unexpectedly (for the reader and characters alike) fall in love as teen-age boys and continue their ill-fated affair in secret for the next 20 years, until Jack is murdered.

Jack and Ennis fall deeply in love on Brokeback Mountain, but they are unable to articulate their feelings or overcome their fears, or even admit to each other or themselves that they are homosexual. And so they leave the mountain and part ways at the end of the summer of 1963, trying to lead the lives deemed “acceptable” by society – lives filled with work, marriage and children. Yet Ennis and Jack discover that they are unable to forget or truly separate from one another, or the memory of the happiness, fulfillment and love they experienced on Brokeback Mountain. They sneak away together intermittently for short trysts in the wilderness, but their existences primarily consist of emptiness, frustration and misery; and finally the two men’s lives are destroyed, along with their families. Ennis’ marriage ends in divorce, and Jack’s become a sham as he secretly seeks affection from other men, and then is ultimately murdered by those who discover he is gay. Additionally, in the film adaptation, we see the ill affects on Ennis’ daughters and girlfriend.

The story has been compared by some critics to a Greek tragedy or the story of star-crossed lovers, similar to Romeo and Juliet, But more accurately the story is about two rugged men living in a rugged terrain and a homophobic society, and it is a story about a relationship that simultaneously transcends and destroys both heroes as they try understand what drives their love and desire for one another and strive to have some kind of satisfactory relationship in the face of fear, denial and cultural stigma.

When Proulx first presents us with Ennis and Jack together, they are being told by their new employer, Joe Aguirre, to “pitch a pup tent on the q.t. with the sheep, out a sight and he’s a goin a SLEEP there. Eat supper, breakfast in camp, but SLEEP WITH THE SHEEP, hundred percent, NO FIRE, don’t leave no sign” (Proulx 6). From the beginning of the story, Ennis and Jack are being instructed to sleep where they are not supposed to – to sneak around out in the wilderness.

The notion of place and the role of nature are crucial in Proulx’s work, perhaps more than almost any other contemporary American writer. As she herself stated in an interview with the Missouri Review,

"Geography, geology, climate, weather, the deep past, immediate events, shape the characters and partly determine what happens to them, although the random event counts for much, as it does in life. I long ago fell into the habit of seeing the world in terms of shifting circumstances overlaid upon natural surroundings. I try to define periods when regional society and culture, rooted in location and natural resources, start to experience the erosion of traditional ways, and attempt to master contemporary, large-world values. The characters in my novels pick their way through the chaos of change. The present is always pasted on layers of the past.

Nature plays a crucial role both in Proulx’s original story as well as in the film adaptation of Brokeback Mountain. Proulx uses nature expertly within her short story to create a great economy of words, allowing for the concentration of meaning in these images as symbols. Wyoming’s wide-open and rough terrain becomes an important backdrop to the story. Brokeback Mountain itself, of course, is the most significant natural symbol in the story. It looms before Ennis and Jack, beautiful but massive and unattainable, representing a place they can never revisit and a time and feeling they can never recapture after their first summer together. While the two are only truly happy here in the wide-open spaces of a natural setting, they are also miniscule in the mountain’s presence. Nature is much larger than either of them. Proulx writes, “During the day Ennis looked across a great gulf and sometimes saw Jack, a small dot moving across a high meadow as an insect moves across a tablecloth; Jack, in his dark camp, saw Ennis as night fire, a red spark on the huge black mass of mountain” (Proux 9).

However, Ennis and Jack also believed that Brokeback offered them the protection to carry out their relationship unobserved by society. “There were only the two of them on the mountain flying in the euphoric, bitter air, looking down on the hawk’s back and the crawling lights of vehicles on the plain below, suspended above ordinary affairs and distant from tame ranch dogs barking in the dark hours. They believed themselves invisible…” (Proulx 15).

While Proulx tells us in her story that Jack and Ennis visit many other mountain destinations during their getaways together, they never return to Brokeback Mountain. Ennis and Jack are never able to return to the place where they were most happy together.  This is less clear in the film, and in fact, in contrast to the book, it is suggested that the pair do return to Brokeback. The mountain depicted on their last trip together appears to have the familiar peaks of Brokeback, and Jack angrily states, “All we have is this,” sweeping his hand across the vast and beautiful landscape that stretches out before them.

Throughout the book, the wind is an unsettling and driving force, underscoring several of the scenes. In the beginning of the story, the wind accompanies our first introduction to Jack in Ennis’ waking memory: “The wind strikes the trailer like a load of dirt coming off a dump truck, eases, dies, leaves a temporary silence” (Proulx 4). An early snow is the precursor to Jack and Ennis being called down off the mountain and once again the mountain and the wind portend a dark future for the couple: “The mountain boiled with demonic energy,” writes Proulx, and she describes the wind as having a “bestial drone” (Proulx 16-17).  As Jack and Ennis part at the bottom of the mountain, “The wind tumbled an empty feed bag down the street until it fetched up under his truck (Proulx 18). Wind also attends Ennis’ imagination of Jack’s murder: “Under the wind drone he heard steel slapping off bone, the hollow chatter of a settling tire rim” (Proulx 46). 

A storm frames the return of Jack to Ennis four years later. As Ennis waits for Jack to arrive, we are told, “The day was hot and clear in the morning, but by noon the clouds had pushed up out of the west rolling a little sultry air before them” (Proulx 20). Thunder rolls in as Jack arrives, and as they lie together in the hotel room, “A few handfuls of hail rattled against the window followed by rain and slippery wind” (Proulx 23). Proulx utilizes the image of rain, often used in literature and film to signify change, cleansing or a re-birth, to underscore Jack’s return and the rebirth of Ennis’ and Jack’s relationship. But, her use of the term “slippery wind” tells us that this union will be a fleeting one, soon wrapped only in memory.

Interestingly, this device of menacing weather to frame these scenes was not used in the film. However, nature and place do play crucial roles in the cinematography. For marketing purposes, the film’s tagline is “Love is a force of nature.” This suggestion that that Ennis’ and Jack’s love was a force of nature over which they had no control might be one meaning of the use of nature as symbol in this story. But, neither Proulx nor the film’s director of photography, Rodrigo Prieto, uses nature to represent this message solely. Rather Prieto’s photography captures the magnificence of the natural setting, while successfully echoing Proulx’s use of the outdoor environment to suggest both natural beauty as well as the feeling of remoteness, isolation and loneliness of the American western terrain.

By contrast, just as the outdoors is represented as expansive, beautiful and overwhelming, the domestic scenes are portrayed both in the book and the film as dull, claustrophobic and constraining. In the film, whenever Jack and Ennis are depicted in their homes, they look cramped and boxed in. Ennis is also often portrayed in reflection in a mirror in these scenes, perhaps suggesting the double life he is leading, or that his life only an image, not a real or full life.

Following Jack’s death, when Ennis travels to Jack’s parents house to try to retrieve his ashes to take them to Brokeback Mountain (as Jack has requested), we see the house in which Jack grew up. It is stark and completely whitewashed, inside and out. Jack’s father sits nearly motionless and unexpressive, and it is as though the whitewashed house represents his denial of his son’s true self. Here the first of two heart wrenching scenes featuring Ennis in a closet takes place. 

In the first of these scenes, Ennis is invited by Jack’s mother to visit Jack’s old room. In the back corner of Jack’s small closet, he discovers two shirts — his own and Jack's, from their summer on Brokeback Mountain. Both have bloodstains from their tussle on one of their final days there. In the film, Ennis mentions that he believes he has lost his shirt on the mountain.  In the book Proulx writes:

"It was his own plaid shirt, lost, he’d thought, long ago in some damn laundry, his dirty shirt, the pocket ripped, buttons missing, stolen by Jack and hidden here in Jack’s own shirt, the pair like two skins, one inside the other, two in one. He pressed his face into the fabric and breathed in slowly through his mouth and nose, hoping for the faintest smoke and mountain sage and salty sweet stink of Jack but there was no real scent, only the memory of it, the imagined power of Brokeback Mountain of which nothing was left but what he held in his hands" (Proulx 52).

In the film, Ennis is shown standing inside Jack’s small closet in his parent’s whitewashed house, grieving Jack, holding the shirts and weeping silently.

The second scene featuring Ennis and a closet, and another piece of lost clothing does not take place in Proulx’s original story, but is a powerful and poignant addition to the film adaptation. At the end of the film, Ennis is in his trailer and is visited by his now-grown daughter, Alma Jr., who comes to tell him that she is getting married, and asks him to attend the wedding. Ennis at first refuses then agrees, and they have a toast. After Alma leaves, Ennis discovers she has forgotten her sweater. He opens his closet door to put it away, and we see that he's created a small shrine to Jack inside his closet.  Now we are returned to Proulx’s original:

"He pinned it up [the postcard of Brokeback Mountain] in his trailer, brass-headed tack in each corner. Below it he drove a nail and on the nail he hung the wire hanger and the two old shirts suspended from it. He stepped back and looked at the ensemble through a few stinging tears. 'Jack, I swear –' he said, though Jack had never asked him to swear anything and was himself not the swearing kind."  (Proulx 54).

Proulx’s and the filmmakers’ use of actual closets to symbolize Ennis’ inability to “come out of the closet” might at first seem to be a heavy-handed metaphor, but in both instances, these scenes are effective and very touching.

Proulx’s book ends shortly after this, with another of Ennis’ dreams. But, while his dream at the beginning of the story steeps him in reverie, with fond and happy memories of Jack, in his dream at the end of the story, there is a darker and menacing feeling, one of grief and sorrow, danger and death.

The film ends differently than Proulx’s short story. The camera pulls back from Ennis at his closet door to show us a wider view of the interior of his small cramped trailer, and then focuses in on a tiny window, which frames a constrained view of a field of bright yellow flowers and the blue mountain and sky in the background. This scene of the exterior – of the great outdoors stands in sharp contrast to the small and enclosed private interior where Ennis seems trapped, standing in his closet with his shrine to his dead lover.

There are other significant differences in the film adaptation of the story. In addition to echoing Proulx’s use of place and nature to enhance the story, the film also used music very effectively as an enhancement. A beautiful, simple score by Gustavo Santaolalla features a lone guitar, with long silences in the melody, a perfect complement to the themes of the story. The filmmakers did not choose to try to re-create Proulx’s device of book-ending the beginning and ending of the story with descriptions of Ennis’ reminiscences of Jack. Also, the character of Ennis’ oldest daughter, Alma, Jr., is developed much more in the film version than the book, and she is portrayed as a counterpoint to Ennis. Quiet like her father, “Junior,” as Ennis calls her, also has a difficult time expressing herself. However, the message seems to be that despite their similarities, she is promised a happy and fulfilled life of love with her new husband, in stark contrast to her lonely, homosexual father.

Other major variations from Proulx's original story are a few scenes that seem meant to portray Jack and Ennis as “real men” and more appealing and accessible to the majority of the American movie-going public. Ennis has an encounter with a bear on Brokeback Mountain. Later, in a completely incongruous scene, he picks a fight with two rowdy, drunken bikers at a Fourth of July celebration, a scene that concludes with Ennis standing larger than life and victorious against a backdrop of exploding fireworks. Ennis’ relationship with a girlfriend following his divorce is further developed in the film than the book, and we also see Jack challenge his father-in-law at a Thanksgiving celebration, in a depiction of a typical family scene in which he supports his wife’s wishes and disciplines his son.

Still, with all these additions and variations, for the most part the film stays remarkably close to the original text, and brings both Proulx’s dialogue and the characters to life. Proulx was impressed with the film adaptation, despite her initial concerns. She commented, “I feared the landscape on which the story rests would be lost, that sentimentality would creep in, that explicit sexual content would be watered down. None of that happened. The film is huge and powerful. I may be the first writer in America to have a piece of writing make its way to the screen whole and entire.”

While it is interesting to examine the similarities and differences in form and interpretation between the original short story and the film, it is also important to ask how and why this little story lent itself to such a critically-acclaimed, successful film at this time and what real impact on American culture the film was able to accomplish.  Proulx mused on this in a recent interview: “There are a lot of people who see movies who do not read. It used to be that writing and architecture were the main carriers, permanent carriers, of culture and civilization. Now you have to add film to that list, because film is the vehicle of cultural transmission of our time. It would be insane to say otherwise, to say that the book is still the thing. It isn't.” 

So, although Proulx’s original work enjoyed critical acclaim and a large audience of readers, it is undeniable that the impact of the film has been much broader.  It has received numerous awards, including the Golden Globe for Best Director and three Academy Awards for Best Director, Best Adapted Screenplay and Best Original Score. It has been seen and discussed by millions of movie-goers, but as Susan Wloszczyna wrote in USAToday.com article “Film Spurs Culture of Gay Cowboy Jokes”:

"'I wish I knew how to quit you' is the new 'Show me the money.' Gay cowboys are now the new penguins. Movie poster spoofs featuring every male couple from cartoon hero He-Man and foe Skeletor (Grayskull Mountain) to lobbyist Jack Abramoff and Rep. Tom DeLay (in Kickback Mountain) litter the Internet. Against all odds, a Western romance about two men, Brokeback Mountain, has corralled the cultural zeitgeist, making it safe for our national funny bone to come out of the closet." 

And, so it would seem that while the film adaptation introduced this story to a significantly wider audience than the original written work, this new audience has not been able to truly experience the power and depth of Proulx’s story. There is certainly nothing humorous about this tale, yet Brokeback Mountain has, in many cases, become the foundation for a national joke. Characters in the film were transformed into larger-than-life manly stereotypes in order to become more palatable to the movie-going public (as in the scene with Ennis standing tall with fireworks blazing behind him) and there seems to be the need to define and market this as a “universal” love story rather than a story specifically about the tragedy of a homosexual affair in a homophobic society.      

After Ang Lee received the Golden Globe Award, he stated, “This is a universal story. I just wanted to make a love story.” But that is really not the case. Brokeback Mountain is not a universal love story, as Daniel Mendelsohn notes in his review, “An Affair to Remember,” which appeared in The New York Review of Books.  Brokeback Mountain is a tragedy about the specifically gay phenomenon of the ‘closet’ — about the disastrous emotional and moral consequences of erotic self-repression and of the social intolerance that first causes and then exacerbates it.”

The tragedy of this story is that not only do Ennis and Jack lose each other, but they also lose themselves, and are unable to clearly articulate their love or live satisfactory lives. They are lost in memory, fantasy, fear and the constraints of their society. “It’s because of you that I’m like this – nothing, nobody,” cries Ennis toward the end of the story. And, Jack longs to be freed of his feelings, pleading, “I wish I knew how to quit you,” trying to deny the depth of his affection for Ennis, as Mendelsohn points out in his essay.

Brokeback Mountain indeed is riddled with numerous contradictions and juxtapositions: a short, 55 pages that were turned into a film of epic proportions that infiltrated contemporary American culture. It is a story written by a female author about two men. It is a romantic love story, yet the characters are two rough, inarticulate Western men who are never able to communicate their love for one another. The story begins in the 1960s – a time in American history typically associated by free love and experimentation. But clearly that freedom did not extend to two young gay men in the American West. It focuses on the desolation and loneliness of the West, yet the harsh landscape of this environment is also representative of the natural beauty and the love and closeness between Ennis and Jack. Proulx’s descriptions of the landscape are at once poetic and beautiful and hard and desolate. The book’s prologue is an epilogue; the tale begins at the end, book-ended by Ennis’ dreams that represent both happy reverie and gut-wrenching grief.

Ultimately the story is one of love and loneliness, and this is the most poignant juxtaposition of all, for those in love are just not supposed to be so devastatingly lonely.

Works Cited

Mendelsohn, Daniel, “An Affair to Remember, NY Review of Books, Volume 53, Number 3, February 23, 2006. 

Proulx, Annie, Brokeback Mountain, Scribner, New York, 2005

Proulx, Annie “Getting Movied,” Brokeback Mountain: Story to Screenplay, Scribner, 2005.

TMR Staff, “Interview with Annie Proulx,” The Missouri Review, Volume XXII, Number 2, 1999.

Wloszczyna, Susan, “Film Spurs Culture of Gay Cowboy Jokes, USA Today.com, January 25, 2006.